How it Works

The Local ‘Email Club’ System

When you are providing an Email Marketing Service using the Local Email Club system, you are effectively engaged in an Ongoing Joint Venture with local businesses. You are helping them to build their business, whilst they help you to build your Local Email Club Service.

So this is a WIN - WIN situation which benefits both parties.

To clarify:

  1. With your Email Club business you are providing businesses with a SERVICE, helping them to assemble an email list of their customers and then assisting them with developing their marketing messages and/or coupon offers. The main purpose of this is to help your Client promote their business.

  2. Whilst helping your Client build his business, you are also building your own business. Regardless of which of the main types of Email Club Service you run (explained in the Local Operators Start Up Package), by building your Client’s customer list, you are also building your own Email Club MASTER List (see below).

  3. There is a third factor here too. Whilst building your own and your Client’s business, you are also providing your Clients’ customers with an extremely useful service. They can now not only keep abreast of developments within your Client’s business (e.g. they are informed when new products come in, when a sale is on etc.), but they also receive special Exclusive Offers from the business, via the coupons the business can now send them via email.

    Also, since this form of marketing is so easy and so low cost for the business, most businesses are able to offer more and better offers and discounts than they would otherwise have been able to, if using other marketing methods.
So, here again, this is really more of a WIN - WIN - WIN situation where EVERYONE benefits.


The Standard Service

In its simplest form the EmailClubUK Service works like this:

What the Customer gets:

Customers sign up at one of your business clients’ premises. By signing up, they will receive 1, 2 or more regular emails every month from that business with coupons, discounts and special offers.

In most cases, they will also receive a special email each month from your ‘Email Club’ itself (your ‘Club Email’)which gives a list of special offers from all of the other participating local businesses.

As a customer then, being a member of the Local Email Club rewards them with lots of special offers which save them money. As such, the Email Rewards Program proves very popular with customers

What the Business gets:
As their customers sign up using the Counter Box in their premises, your Client businesses are able to build a list of their existing customers and email them regularly with news and special offers. Results have proven that keeping in contact with existing customers in such a regular manner by email greatly increases the level of income a business can receive, so this is extremely valuable to them.

As well as this, because all of the different Business Clients in your Club are ‘non-competing’ businesses the Client can also include a coupon offer which is sent out to your Club ‘Master List’ (that is, all the other names collected by the other Client businesses in your Club) in your regular ‘Club Email’. This enables them to also reach many hundreds, possibly thousands of other people in their local area every month.

As such this is an extremely powerful, highly targeted marketing method you are providing to local businesses, and they will bite your arm off to get at it!

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